Conventional wisdom is that email success in the home services industry should be measured by a short list of performance metrics. Percentage of emails opened Percentage of emails clicked through to a landing page or website Number of calls or information requests (leads) Service appointments made Revenue generated All of these measurements are important and
When a customer is looking for the service you provide and they go online to search, they may find that you are the nearest option that fits the parameters of the words they use in the search. They will also see other provider options that are farther away. That is good for your business; some
Google ads produce results! When a homeowner comes home after work on a hot day and the air conditioner is not working, there is a good chance that they will go online and search for home air conditioner repair or home AC repair, or home AC not working, or any of dozens of other variants
